About us

The Life, founded by Londoner Tayler Prince-Fraser in 2013, was constructed on the solid foundations of connecting the offbeat members of the global community with the most premium apparel, be it crafted by their own hands or stocking a selection of the finest urban brands. 

Born and raised in south London, a city that seemed to endlessly accelerate in progress in the arts, finances and sciences, had already assumed the the gold plated fashion throne throughout his youth. Designs flown across the Atlantic pond, from the imaginations of Keith Hufnagel and the members of the Lafayette skater community of New York City, captivated the mind and inspired to initiate a similar path of building a solid community around a common interest and an awesome, slick sense of wear. 

Implementing the timeless British neo-classical designs, features of classic American craftsmanship and the cyber-fashion elements of Japanese culture, The Life aims to deliver a product that maintains an effortlessly solid appearance in the fashion domain, withstanding the strain of the life of a skater or blader. 

Our community is open to all, and we consider our members to be our close companions, collective voyagers and rebels, achieving the looks we wish and the tricks we desire. 

The Life welcomes you.